Tuesday, April 23, 2013

Saka has ported to MTN

MTN Nigeria and their strategic digital and creative agency DDB Lagos have produced one of Nigeria's best innovative and entertainning TV commercial with the porting of Saka over to MTN from his previous network. This plan was strategic and it has gone viral thanks to their digital agency DDB Lagos. Watch...

159 comments:

Anonymous said...

Lol very hilarious ad. Mtn is still rubbish tho��

Anonymous said...

I trust my Mtn! Come port on mtn oo no carry last oo.

Anonymous said...

That was a sharp move from MTN. Meaning Saka has ported from Etisalat to MTN which is an irony. I'll rather do MTN to Etisalat.

damola adelowo said...

those ladies' alanta and azonto...mehn...nice concept...

Anonymous said...

Yes my sweet MTN!

Anonymous said...

Saka don turn pop star,hilarious.....

Anonymous said...

MTN is gangstar

BLOGLORD said...

lolllll ehyaa, saka is going places ohhh! and to think he is just a school teacher with a passion for acting.
he was so funny back then at univ of Ibadan when he was doing his PGD. mere looking at his face u cant just help laughing.
God bless u my brother! keep doing ur thing

Anonymous said...

Wetin be this......rubbish

Anonymous said...

Best advert eva!!!sorry etisalat..glo ambassadors abeg oo,no do us dis kin strong tin oo!!!

Anonymous said...

There is no honour among the theieves again.

Anonymous said...

'Simply Saka', 'dis one na double double o'.lolzzzz. Nice one!!!

Okechukwu Ibemere said...

Et tu Saka Brutus!!!...Hahaha Very Brilliant concept from MTN. Thats a very legal below the belt!!...Saka don hamma!!

Anonymous said...

Really Creative AD...well done!

omotayo said...

Kirikata what happaned 2 his Etisalat contract that he's advertising for Mtn

BODMAS said...

Adola!!!

That was his name back in our UI days.Wow.How time flies.That guy is a genius.A real comedian!Not these run of the mills we have now parading themselves as comedians. lol

Anonymous said...

Really Creative AD...

Anonymous said...

Since dem born me I never see this kain migration o!what???saka,etisalats baby?I kn the lemon green provider will soon make him an offer he can't refuse!all networks hold ur ambassadors tight o!pouching is d name of the game!Am happy for saka!great concept!signed:wide eyed$

Anonymous said...

If I hear say I port to mtn! Awon ole pipu! Nonsense! Lind, post my comment oh! Ehnehn

oyinkansola said...

Jeez!biznessman to bad!!!

Fisayo Talabi said...

i saw this earlier today. lollll!

Baby Confessor said...

Saka oooo. Is this guy not a glo ambassador? Hahaha c wat money can do.

Anonymous said...

saka, na wao, i thought you are with etisalat? see the power of money. co incidentally, me too just port to to linda ikeji blog today. so i sing " i don port ooooooooooooo"

Debrasgist said...

Lol

Anonymous said...

So funny

manymen said...

MTN will be the largest beneficiary of this number portability followed by Glo, and then airtel. As for etisalat they got work to do.

En Boobu said...

Saka's dance moves just killed me. Lol

That Girl said...

Traitor!

ogechi nsimah said...

Widest netwrk .... With good business ideals

Made d Don said...

Nice commercial, etisalat just did nt improve his contract dats all(as long moni is d income)y nt.

Anonymous said...

I think this is a deliberate marketing strategy to be-little Etisalat. Its so unfair. Linda post my comment oo -Mr EE.

Anonymous said...

Mtn and there stupid gimmicks. They should work on their fluctuating network and reduce their tariffs on calls and browsing



MI6

Ari Nkem said...

Very creative A̶̲̥̅̊πϑ funny..

Jide said...

After 90 days, etisalat should woo him back with a better deal for " i don port back to Etisalat" ad.

#MakingMoneyFromTalent

Anonymous said...

How does this make their #1500 BIS unlimited?. Mstcheeeeeew

Jumyk said...

MTN wants WAR! Why would they use Saka, when they know another 'network' is using him? Is it good?? Na him be the only funny man???

jimsking said...

OMG I love dis man very fuuny man

Anonymous said...

Nice 1,this Baba sha..lolz,,,I pray oga at top "Linda" go post my comment.

confessor said...

So he left glo 4 mtn,don't
U think glo might go after him?
Cos it luks lik spoiling business

Hilary Ogbonna said...

Is Saka a sale out or just a smart business man who goes where his bread is buttered better?

Anonymous said...

F**k mtn.

Anonymous said...

Abeg wia is the innovation here naaa Linda??? They could have don better joor! Nice dance stps+horrible song. Issssh....

Olaiya Olubunmi said...

Saka of life....nofin do u jawe...just dey upgrade dey go!!!

Anonymous said...

MTN.... Waaaaayyyyyyy to go jare!! Saka don port, remain Adenuga ..

lasisi baatunde said...

Mr sharp guy!
From etisalat to Mtn.......

Anonymous said...

Wow!!! This is on point

Anonymous said...

nice one MTN

Anonymous said...

D kirikata move was awesome and trust simply saka on his azonto move.lwkmd.(This man "is really handsome" ) rolling with laughter.


Mimi

Woomie said...

Hahaha i looooce dis commercial, its so funny. Saka's singing is hilarious. But hmm mtn must've paid him a lot to snatch him frm etisalat.

Woomie said...

Since mtn has snatched saka frm etisalat, i think etisalat should snatch osofia and mama G also frm mtn.

Queen Bee said...

Looking stupid has brought Saka fame and fortune dou!

Anonymous said...

Abeg etisalat don't mind them,u guys don't need any stunt to pull people,just keep ur good work up,bravo

Anonymous said...

Heeeeyyy first to comment yipppy.anyway simply saka don step up be dt.hmmmn wetin money go do!!!na d richest hm follow.I luv d concept sha but I no gbadun mtn.lindaaaaa post my comment oooo.

Anonymous said...

Mr Saka daz really nice.....duno dat Ÿ̲̣̣̣̥ø̲̣̣̥u̶̲̥̅̊ hav good moves like dat......

Anonymous said...

Lol!mtn feels so threatened!better upgrade ur network rather than using all these stunts,mtcheww

Anonymous said...

Abeg etisalat don't mind them,u guys don't need any stunt to pull people,just keep ur good work up,bravo

adeniyi opemipo said...

Hmmm interesting, good competition, check hot naija gist at www.whispernaija.com

Anonymous said...

No commercial beats this at the moment. I saw it last nite and I was wowed! The best part was the transition from green to yellow and Saka's face is hilarious on its own.

victor ezema said...

Hmmm. Das very nice o. Linda abeg post my comment

Cute G said...

Lol!this is So cool.kudos to mtn.I'll start porting ryt away.

Anonymous said...

Hahahahahhahhaahahhahahahhahah...hahaYes oooooooooo.....Carry go Saka. Since when we don dey wait you. Welcome,,,come enjoy this better network jare.. Yellow mtn na him fit yellow man!!!! Lindy, make sure say na me be first o.

Emmanuel Ayeni said...

This video has been all over the office since morning... I have been waiting to see posted here since morning. With Saka Trending in Nigeria Trends on twitter.

Olaleye Adisa said...

Ride on M?????y????? brother. Na ur time. Chop ur money well. I like you!!!

Anonymous said...

I have seen the commercial and I can tell you its very entertaining and you will definitely move to the beat of the song and Saka reminded me of a cartoon character- a rat to be precise

QueenRita983 said...

Abi na Saka look alike dem use? Na wao

QueenRita983 said...

Abi na Saka look alike dem use? Na wa o

Anonymous said...

from Etisalat to MTN
Grab the latest gist here

Anonymous said...

Saka is a snitch..

Anonymous said...

Saka like wahala! Love him to bits......

Anonymous said...

Ds is so sad. I dnt normally use d word 'hate' but I hate ds guy already. I knw he's only tryn to make hiS monEy but dere is somethng called "loyalty"...haba. If MTN isn't careful sef, ds guy ll advertise for glo

Anonymous said...

Saka! This man in too funny. I cry cos of him; too much laughter lol. Pls cn y'all vote for 'fiyin' here https://woobox.com/74fhvf/vote?tab=1 . Pls post my comment plssss God bless u as u do so! Amen

Anonymous said...

Saw dis Saka today...with all d money that he is collecting frm all these adverts he can't even buy himself a nice car*hiss*

Anonymous said...

the best nigerian advert ive seen CHOO!!!

Anonymous said...

the best nigerian advert ive seen CHOO!!!

Anonymous said...

is it in partnership to etisalat?...i dnt understand o

Deejay Lee said...

This Saka man is really making his cool cash ooo... Lovely advert...Thumbs up MTN...Mehn competition go start now...

missy said...

Jisox!!!MTN sha!dis is genius....kai!

Anonymous said...

isn't it wrong saying he has upgraded wen he recently was working for etisalat

Tayo Sehindemi said...

lol...... i'm happy for the man....

Tayo Sehindemi said...

lol..... i'm happy for the man..

Anonymous said...

it's called mobile number portability,it works for all networks,u will get to see other networks ads soon.

Jade said...

Saka must be smiling to the bank! Etisalat..where were u when this coup was hatched!Una fall hand seriously? U guys let this guy slip through ur fingers so tey he pitched tent with your competitors? Good one DDB! Fab!

Anonymous said...

Dis saka is a tiff* kilode chai y would he move u MTN!! Very ugly sumtin lmao

Anonymous said...

Lol! Love Saka anyday!

Anonymous said...

In all fairness, this is the most innovative advert ever from MTN..

Anonymous said...

boy do i luv 9ja commercials they are very catchy and they stay with you for life. anybody remember "omo omo super blue omo washes blue and very bright" lol pls dont even get me started on ariel lol

Babajide.O Dawodu said...

Hillarious

Babajide.O Dawodu said...

Hillarious.

Anonymous said...

Blah blah blah! Very boring

kidodo said...

Money speaking.

Anonymous said...

Nice one Saka!

Aluko Adeola said...

Whatever,we are still the best.0809ja for life!!!

Anonymous said...

Saka is not a sellout,it just mean etisalat did not do their homework well on the guys contract,and remember its his livelihood.am sure MTN has tighten up on all their artistes.

Anonymous said...

Did u mean "poaching"?

soladunn said...

mtn are always on point

Sexy V Sophisticated? Kim V Kate? whos pregnacy style wud u prefer? click to find out more

biko said...

Linda sometimes your choice of words surprises the hell out of me, viral means what???? it just 20 thousand hits on you tube, viral is that chinese dude with the jumping song you 16milllion hits.

Aroh Lyna said...

hahaha dis kinda sharp sharp port sef hmmm

No wonda saka no follow 4 go downlow advert#lol#
princess wen u dey port.....???

Anonymous said...

Tobe a.k.a baby confessor....like seriously????? glo ambassador????* eyes rolling* he was an etisalat ambassador...

Anonymous said...

Even though I hate mtn,I avent left dem since 2013 btwn I luv d ad,luv saka,lol

WAGES of sin said...

This tells it all.. Never trust a Yoruba person. hate it or like it, they are all BACKSTABERS. hypocrites...

Anonymous said...

Awesome advert. Very funny and of course, the work was flawless. Big ups to Gbenga Salu! Director/editor of life!

Anonymous said...

lovely advert nicely pitched,wonderful delivery. Now Glo will rush up one of their Man Friday,s cough cough sorry ambassadors to make a look alike with a terrible,concept/delivery for twice the cost. Pay more for rubbish.... SAME OLD MANTRA....JOKERS

Anonymous said...

We all shouldn't blame saka. Saka started doing ads with Etisalat when he was practically an unknown face. He became attached to d brand and his renumeration wasn't reviewed. His contract wasn't binding and there was no clause tying him down for more than one year.
Saka came up with this ad himself (Creative eh!). He brought it to GLO last week wednesday and since everything has to go thru our oga @ d top, a decision cldnt be reached and the time frame he gave us lapsed. He obviously took it to MTN and they loved d idea..... It's a case of working for d highest bidder.. Every business inclined person should understand that.

Ayo Specie said...

MTN should concentrate in making the network better instead of begging customers to port.
As for Saka, I say congrats.

Yemisi O said...

You over-stated the DDB part, it's either you were paid by DDB to advertise for them or you really wanted to share a beautifully done advert. I was curious myself about the guys behind it. Pls as a journalist know when to draw the line - when to advertise or state things the way they are. You feel me.

Just Me said...

Why is everyone saying Saka is a traitor or MTN is unfair in business.
DID THE SAME ETISALAT NOT TAKE PRAIZ FROM MTN??? Abeg, let's drop all that bullshit. This is business and MTN did a very good job, Kudos!!!
Although MTN is as shitty as hell...

ExoticEyez MiMi said...

A better offer has portted Saka over to MTN Kirikata,Etisalat eat your heart out.

love and the ring said...

Etisalat should not take this insult n demarketing from mtn. Saka's clothes were lemon green n later turned to yellow. On newspaper advert mtn used the words..for example if u want to port from ETISALAT to mtn...y mention etisalat at all. Sue mtn joor.

Nekosi said...

Really nice advert. I know I won't be doing any porting to MTN anytime soon but I enjoyed watching it. Good For saka. He shld milk as much cash as he can from anyone who wnts him to advertise for them.

Julit said...

hahahahaha see saka's waist. Buhahahahaha

Julit

Anonymous said...

Lmfao...............i laff in spanish! MTN has just informed all their subscribers dat dey can now port to other networks! Foolish MTN!

Anonymous said...

Loool a rat fa!

Anonymous said...

Very innovative

Anonymous said...

If them like make them keep on snatching.....with their crappy network!!!

Anthony Onyemauwa said...

The use of Saka in this Ad. simply nailed it! How could Etisalat not know the value of the guy enough to make their contract with him water tight? With his move now to MTN as depicted in this ad, many of the kind of consumers he depicts in his many etisalat commercials will simply follow suit. Marketing Lesson: Always keep your eyes on the ball...and never underestimate brand icons with mass followership and appeal. MTN Well done! And Saka....Shine On!

Anonymous said...

Nice ad, nice concept thanks to DDB... Etisalat would wish they never let him go

Anonymous said...

Nice ad, nice concept thanks to DDB... Etisalat would wish they never let him go

Anonymous said...

Etisalat hold your Solo welllllooooo Glo and Airtel fit port am tooo...Brutal advertising.

Asaa said...

Very innovative! Saka the business man! he is a BRAND now! earning more than most people who are here calling him a traitor! MTN simply offered him better cash! It's all business!

I love this advert! if you don't live in Nigeria, it might not make sense to you!

Chioma Andy said...

That is bullshit, where is the innovation in what he has done? We all know that MTN loves showing themselves as the best but only succeed in doing what another network has succeeded in doing.

They were there all these while before Glo and never told us of per second billing, and when glo came on board, they copied.
Celtel and now Airtel was doing their Who wants to be a millionaire show before copycat MTN took over.

The reduced tariff was reduced by all other networks before MTN remembered to join, and even so, reluctantly.

What do they have to say about their unreliable network that haas many migrating to other networks?
If they like, let them use Goodluck Jonathan for their advert, they will not change my opinion about them simple.

They are common cheats with no intention of making communication cheaper for all and sundry even after declaring that the highest profit is from Nigeria.

Wise up people and stop praising only advert, advocate for affordable tariffs that they are offering to others outside our country that are not even making half the profit we are making for them.

VICTOR EKEANYANWU said...

You are so right. That was a very strategic advert and I don't think Saka has any case to answer. But if MTN like let Johnattan port, it doesn't change how I feel abt them. They are still crap

Anonymous said...

I work with an advertising agency and for real, this is just off. Men I know this is a great payback, etisalat did it to MTN once with the goat affair and osofia, now MTN has given the perfect comeback.

Anonymous said...

What is the use of porting when every Nigerian has a sim card for every network

Paschal Okwara said...

Etisalat is the only network that brought out packages that rivalled MTN's. No wonder MTN is going after them. However, I should think that MTN wouldve worked on their high tariff, rigid and limited packages rather than a smoke screen, below the belt advert. But then competition breeds better products, so we the consumer should benefit from this war. Hehehe.

Anonymous said...

I paid N8,000 for MTN 5GB 24/7 data plan. (the most expensive of the rest of the networks) and for 20 days so far out of the 30days the network is so damn slow. My office is in Abuja (Utako) And this has been regular over the past few months. Honestly, I would do MTN to Etisalat at the earliest possible time. I might come back tho, when they improve.

Anonymous said...

Saka do am for the money. I go do the same if I be am. Even a dead man knows that MTN is more expensive to use than Etisalat. Saka probably still maintained his Etisalat line. :)

Ifoghale Elo-francis said...

Cool concept

Anonymous said...

Mtn.....minD of a hustler!angyS

Anonymous said...

saka don upgrade to mtn. Why beefing?

Tania Kuti said...

Saka is a traitor ni ! Lol

Anonymous said...

I’m very disappointed with Saka concerning the “Saka don Port” MTN advert. I believe there should be honour in labour and money is not everything. Why! People may ask? For the fact that Saka knew he was one of etisalat’s major brand ambassador and was known widely with the company, but He all of a sudden crossed over to MTN just like that! I don’t care how many people are congratulating him, this is called BETRAYAL!

But some may say his contract with etisalat was expired! Well I don’t work with etisalat to know the terms of the contract and whether it was expired, but what I believed that Saka would have done considering the relationship with etisalat was to first approach them (etisalat) when MTN made an offer and negotiate a new contract with them rather than this betrayal. The only way Saka can justify his actions is, if He had approached them for new contract and was refused, which I’ll also want to know if that what the case otherwise I don’t think it was nice what He did.

For people saying that MTN dished etisalat, I don’t quite agree, because MTN is in business, I think rather it is Saka that personally dished etisalat, because he is the main player in this game and it is nothing but a big betrayal! And yes I’m entitled to my own opinion!

Anonymous said...

They complain about MTN yet they still use it.
Why not drop it if you feel so bad about the network. Nigerians! Ride on joor MTN and Saka! Formidable team

Anonymous said...

"Did"Keh???????
Blind man leading another Blind......

Anonymous said...

Marketing at its best! Wao!

Naz said...

Looking at previous adverts with saka in them. there were always hints of Etisalat claiming to be better than MTN. hint: guy in yellow baseball cap who held saka's mouth shut, poster with yellow and green -i like money but i like better network pass etc.

Anonymous said...

Saka has ported himself! Etisalat still has a better appeal than some of these other networks!

Haleeemarh said...

Good concept,for those calling Saka a traitor shld find somthin better to do,u cnt jst visit a blog and make decisions witout knwin reasons,dis s business..wat if he showed them his idea and they are not intrested or willing to pay the price,he shldnt move on n remain thesame way,I wonder how some people reason.Dear Saka enjoy it wile it last O jare

Chisco said...

Who would want to leave Etisalat for MTN? Just compare MTN fastlink (craplink!) and Etisalat Easy blaze?

MY TURN said...

PLEASE no one should call Saka a traitor. I know how these clients and agencies behave. Before Saka came to light he was turned down by the arrogant creative director of the agency who at the time handled etisalat, he was considered too RAZZZZ for the rather hip and swag etisalat brand. Weda na hip and swag consumers wan chop? anyway he went to centerspread fcb the then secon line agency and kenny the creative director cast him in that commercial that became a hit. Today the stupid creative director who called him razz is running around creating extremely weak rejoinder ads. Congrats to the guy joooor.Anyway MTN should go and do more in making the network better instead of doing 30 tv ads at a time.

Tupac Azing said...

Definitely the Best Advert in a very long time.. The marketing Strategist deserves an award. I just love intelligent people.

Anonymous said...

Hello Eti's CEO,is dat u?Lol hate kwa

Tania Kuti said...

I love Saka dieeee! Even staff leave one network to another so what's d stress? Welcome aboard Mr. Saka! I was only teasing u earlier on.

Anonymous said...

the essence of the advert has been achieved,what has loyalty got to do with you been under paid or working with terms and conditions that are not favourable.abeg if u dnt knw anytin jst shut up!if my oga @ work does nt pay me well u think say i no go PORT?!infact ,i dey look for where i go port go

Intuition! said...

" I know personally, that Saka gave his very best to us on etisalat’s campaign. He was not signed on a contract. He was paid like any other 3-month model arrangement. He was not paid the proverbial gbem. For the brand then, it was more of a tactical usage. He didn’t fit their typical advertising look and feel. Remember etisalat is the hip, classy and swag brand. Like I said earlier, we must credit them to have approved of the Saka idea in the first place. Although it was beginning to look like this was a devise that etisalat could own, going by the results it generated, Saka was treated like any other cast. I am very sure Banky W got more handsomely paid than our beloved Saka. Far far. But where is Banky W today? He ported also. That is what you can refer to as celebrity usage. Saka was not treated as such."

#Personal Branding with KennyBrandmuse

http://kennybrandmuse.blogspot.ca/2013/04/mtn-vs-etisalat-who-really-ported-our.html?spref=tw

Anonymous said...

Wow!!!! Love the kirikata move. Nice concept. Very innovative. I love the concept but not enof for me to port sha....lol

Anonymous said...

Y don't u innovate something let's c..if u were brilliant,I gues u wld v understood d concept of d video...but d reverse is d case

Anonymous said...

This guy is a real character....I love him.#

But sorry man, MTN is shit to the core nevertheless!!!!

Anonymous said...

Lol!!! A case of remove the log in your eye before you try to remove the speck in someone else's!

Anonymous said...

Lesson for clients....place value on any character that gives u brand equity.we all ported at one point in our lives...looking for greener pasture or abandoning one bizness to try another that might bring greater equity. Saka should b left alone to enjoy,he started way way back abeg.

Anonymous said...

Why are they focusing on advert, and converting brand faces/voice. The real work is network quality.

MTN now like DSTV, Stormy weather, network down.

Etisalat is still the best yet, so reliable.

I dey port go MTN... na wash!!

Etisalat for LIVE!!

Anonymous said...

oh boy!!! This advert is hilarious and on point! LMAO

Anonymous said...

Shut up my friend!
U ve no idea wot business is all abt!
Dey ve got great business strategy n before u start running dat pithole u call mouth.....wus it not MTN dat virtually covered Nigeria wiv network! In terms of network for deir subscribers it is a matter of choice dere r many available options! So stop bin better n move on! Mind u no network in Nigeria is wivout flaws!

Anonymous said...

Du u knw aw mch dey pay him dt u re tlkn #mtschewwwww, or if d deal ws nt huge du u fink he will port 2 mtn

Anonymous said...

Dis ur comment does nt make sense @ all, mst u comment sef

Anonymous said...

Thnk you 4 dis, som pple dnt jst ve sense.... he saw a beta offer nd went 4 it abi hu does nt lyk promotion in lyf....

Anonymous said...

His waist z beta, his legs re funny

Anonymous said...

OUCH!!!!!!!!!!!!!!!!

Anonymous said...

Stp hating on saka ooooooo, he knws wat he wnts nd went 4 it....nice advert thou nd vewi funny..

Anonymous said...

Jerry?