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Thursday, April 18, 2013

Maltina stages biggest ever flash mob in Nigeria, thrills consumers at Lagos Carnival

In line with its resolve and determination to consistently engage its consumers, leading Malt brand, Maltina, from the stables of Nigeria Breweries Plc, thrilled consumers and Nigerians that turned up for the annual Lagos Carnival which took place at the Tafawa Balewa Square on Easter Monday. The Carnival is the high point of the week long activities of the Lagos Heritage Week. Continue...



Renowned for “sharing happiness”, the brand made its presence felt during the carnival with an array of fascinating Maltina branded carnival costumes. The brand also had the “Maltina stand” which was stationed outside the venue. Consumers trooped en masse to the vivacious Maltina stand where they won different gift items by participating in various exciting competitions.

The high point of the Carnival was the “Flash mob” performance organized by Maltina. The flash mob, typically involves a group of people who assemble suddenly in a public place to perform an unusual act for a brief period of time. The flash mob staged by the brand, is the first of this magnitude ever witnessed in Nigeria. The Maltina flash mob performance captivated carnival-goers who were somewhat bewildered and stunned at the ingenuity through which the flash mob performance was carried out.

Oluwole James, a student who was present at the Maltina stand during the carnival, said he was motivated to go to the stand after he saw countless tweets on Twitter about the fun and entertainment that was happening at the stand.

Another carnival enthusiast, Seun Olashile stated that he was indeed elated to be at the carnival especially at the brand’s stand where there was continuous music, freebies and different competition going on. He said he looks forward to being part of it again next year.

Speaking at the Lagos Carnival, Senior Brand Manager, Maltina Mrs. Ngozi Nkwoji, pointed out the rationale behind the brand’s partnership with the Lagos Carnival. According to her, “Maltina is about sharing happiness and where else can you share happiness than where there are lots of people including adults and children having fun at this colourful carnival. This is an ideal environment for Maltina to share happiness. Maltina is all about “sharing happiness” and family bonding. The Maltina story has always been the story of sharing, friendship, togetherness and a good time with loved ones which is the core essence of the Maltina brand. Maltina is the biggest malt brand in Nigeria. It can only get bigger. We associate with big events like this where we can fulfill our brand promise”.


 
 
 
 
 
 
The video below...

40 comments:

Anonymous said...

So cool!

Anonymous said...

Wont call it a flash mob.....uniforms are being wore lol

somadina obi said...

Mehn....This is a full photo Album! Cool tho.

lalala said...

what's that guy looking at ? the one at the back of the school girl wearing green skirt. agbaya oshi

Anonymous said...

Nigerians alway copy copy and years later at that......Amusing lacking originality.

Anonymous said...

Bia Linda, the whole essence of reporting on a flash mob would be for ur readers to watch the video, pictures don't do any justice so kindly upload it dis instant b4 i flog u:)

Anonymous said...

Spectacular...!!!!

pamela said...

Very nice....

samson adebayo said...

nice shots

Anonymous said...

Notification: If you are planning a flash mob. Do not wear short skirt and open your derriere for people to see when you bend over.

Anonymous said...

This is nice. Linda abeg post my comment

Anonymous said...

Nyc one!

Did kim wear too much green n r u loving d ankara hot pants? Find out here www.soladunn.blogspot.com

Ajayi Olufuwa said...

giving back to the society... its good

Anonymous said...

This show is awesome, kinda love it

Anonymous said...

I appreciate what they are doing for the kids and all
I still prefer Malta Guinness

Anonymous said...

omG this looks like SOOO MUCH FUN. wow

Anonymous said...

Rubbish...good way to engage jobless youths if they can't provide employment. Misplaced priority. Linda you better post my comments o!

Anonymous said...

Flash mob in Nigeria! Pretty damn cool.

Anonymous said...

I had fun fun fun!!! on the carnival day,Maltina keep it up -dayo .k

Anonymous said...

Lin lin, pls confirm I heard Tonto dikeh is goin to big brother house. Pls confirm. I seriously don't want stars dis time around its boring wit stars abeg

Anonymous said...

nice

Anonymous said...

Colourful

Anonymous said...

Really colourful... Wished I wz there to witness all d fun... Maltinaaa weldone

Anonymous said...

This is nice

Anonymous said...

K...on to the next one pls

Anonymous said...

Uniforms were being worn* thank me lata..

Anonymous said...

StAle...... All dis happened ApRil 1st

Alicia says... said...

How many times will you post this comment? Anyway, if its with stars big brother will most likely be boycotted because people spent their time and money to apply and audition, so for them to choose already famous people will be so wrong and ruin the essence of the show.
I believe this season will have an interesting twist. Last season was so boring

Anonymous said...

this ain't a flashmob

Anonymous said...

I Thot so too about d uniforms, then I watched the video on YouTube! They tried I admit. Better than all d Oda so called "flash mob" nija has created

Anonymous said...

If you look @ the pictures properly you would notice they wore the maltina costume under their clothes, if you look properly you would see a girl in her uniform, some people that dressed like doctors in their white robes and there's even a youth corper amongst the group of dancers. So my dear, it was a flash mob. Bcos it was organized by maltina they had to advertise by showing their uniforms which was wore underneath their close. Always try to be observant before you comment. Nice1 maltina!! I wasn't there but it seems like it was very impressive

The Balance Of Time said...

Looks like it was entertaining.

Anonymous said...

It's not all about work work work.

Anonymous said...

Worn* not wore. And it doesn't matter if the we're uniforms or not. So far they took the spectators by surprise. Then its a flash mob.

******mandy****

Nekosi said...

IT is safe to say that is not a flash mob. It's more like an awareness carnival. Anyhow, I like the concept and I think it's really cool of them to have come up with this.

Anonymous said...

I saw myself in the video was lucky to be outside wen the flash mob started it was fun...mhen big ups MALTINA

Anonymous said...

Linda, this is not a flashmob, please google the term flashmob, there are enough tools on google to help you figure that out.

oge okafor said...

me am impressed jare!

Anonymous said...

Gud idea...horrible performance

Alma said...

This is cool!